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Our Team


The Destination Management Unit (hosted from 2015 to 2023 by Mioritics Association) integrates the local ingredients and values of the area in an action plan agreed by a Board to achieve the vision of Transylvanian Highlands - ecodestination 2023: to be recognized as an premium ecotourism destination, managed in a professional manner, renowned nationally and internationally, with more tourists. They come here to enjoy the natural mosaic landscape and to experience life in well-managed villages in which people mainly live from local products and services they create, through the sustainable use of natural resources and cultural values.

Cristina Iliescu - Destination Manager

Trained as an engineer and born in Sighisoara, Cristina is organically linked to Transylvanian Highlands. First a member of the community, then, since 2010, a part of the expert team that wrote  the Tourism Strategy for the protected area Sighişoara Târnava Mare - Podișul Hârtibaciului. With experience in sustainable development and project management, Cristina has been a part of the Transylvanian Hihglands Team from the beginning, as a responsible strategy and partnerships (2015 - 2019). With tens of thousands of miles traveled back and forth inside the destination, she knows it in detail, at grassroot level. She strongly believes in the potential of this area and especially in the communities and local actors. Particularly when they work together.

"The people of Transylvanian Highlands are the main asset of the destination and one must definitely come and get to know them!"

Florentina Florescu - Responsible partner

An ecologist with a master's degree in Sustainable Development, Florentina has extensive experience in developing and implementing projects for nature conservation, ecotourism and education for sustainable development. She has been working in Transylvanian Highlands area since 2005 and is attached to this area, being involved in nature conservation projects together with local communities. She considers this area to be extraordinary through its natural and cultural richness and especially through local initiatives. All of these ingredients are definitely the most important in having an ecotourism destination where the experiences are wonderful.

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